May 25, 2011
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A company called Sorenson Genomics has started selling a paternity test kit through Rite Aid stores in California, Oregon and Washington. It appears to be the first time a DNA test is being sold through a major pharmacy chain. Many genetic tests, for health and diet advice, ancestry and paternity, are already available directly to consumers through the Internet. Sorenson hopes the corner drugstore will appeal to different customers, including those who do not want to wait three or five days for a kit to arrive in the mail after ordering it over the Internet. The test, sold under the brand name Identigene, has a suggested list price of $29.99, though a reporter purchased one at a Rite Aid in Santa Monica, Calif., for $19.99. There is an additional laboratory fee of $119 to have the samples analyzed.
May 25, 2011
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